Visa’s #NotATourist Campaign Unleashes the Imagination of travellers to Africa


Visa, a global payments technology company, today announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in key Middle East and African markets including, Ivory Coast, Cameroon, Democratic Republic of Congo (DRC) and Senegal  until 31 August, 2015, the campaign provides cardholders with real and rich destination related information to help plan their travel as well as access to Visa’s global merchant offers and exclusive promotions.

The NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique. For some, a walk in a local African market might be equivalent to a stride in the Champs-Élysées and others might find a ride on an elephant as comfortable as riding the London Bus. As travellers experience unforgettable moments, Visa remains the gateway to an array of offers that give cardholders the ability to maximize their joy and access to thousands of attractions that unlock the secrets of their preferred destinations.

The campaign is poised to help travellers explore destinations as local inhabitants – not as tourists – by providing local knowledge using crowdsourced digital content that is showcased on Visa’s NotATourist website and the Visa Explore mobile app. Downloading the Visa Explore Application from Apple Store or Google Play will ensure that travellers will stay informed with the most updated Visa offers and opportunities, ATM locations, and valuable information for cardholders. The application, through a variety of sections, serves as a companion for all Visa cardholders who enjoy security, convenience, and acceptance at tens of millions of merchants worldwide.

Read more at African Press Organization


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