TNS and Kantar Media announce strategic mobile research partnership with GeoPoll in Africa


Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform.

Under the multi-year agreement, TNS and sister company, Kantar Media, will join forces with GeoPoll to deploy a new range of research products and services intended to deepen and improve market research in Africa, including:

1. Giving TNS access to GeoPoll’s platform and user database: TNS will utilize GeoPoll’s mobile surveying platform and user database to conduct mobile research projects for clients throughout Africa. In addition, GeoPoll will become the exclusive provider of mobile sample using their platform in key countries.

2. Collaboration on media measurement services: TNS and Kantar Media will work with GeoPoll to expand its Media Measurement Service in selected countries within Sub Saharan Africa, providing support in the areas of media planning software, sampling and weighting expertise.

3. Expanding Kantar Media’s data products in Africa: TNS, Kantar Media and GeoPoll will jointly sell Kantar Media’s Global TGI product in a number of markets, bringing regular consumer insights on a sector by sector basis.

Read more at African Press Organization


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