L’Oréal and CFAO announced today the signing of a protocol agreement covering the production and distribution of cosmetic products in Ivory Coast.
L’Oréal, the worldwide leader in cosmetics present in over 130 countries, will draw on its expertise in beauty products and the strength of its consumer brands to accelerate its expansion into key markets in French-speaking West Africa.
By teaming up with L’Oréal, CFAO establishes a new world-class partnership in sub-Saharan Africa by giving L’Oréal access to its distribution channels and its thorough knowledge of African countries and markets, as well as its production facility for cosmetics and packaging components.
This agreement will speed up L’Oréal’s expansion and development of its hair care and body care brands in Ivory Coast thanks to a manufacturing facility suited to its needs. CFAO will be the sole distributor of L’Oréal international consumer brands in Ivory Coast.
Read more at African Press Organization
